Typically, a man wants his woman to be attractive in a sexual way. He wants to be able to imagine himself having sex with her and look forward to the sexual experience. Also, a woman wants to be able to look forward to intimacy with her man. She wants to feel that sex or intimacy with her man will be a pleasant, fulfilling experience. This is true even if they are not having sex at the moment. For example, some couples choose to wait until marriage before having sex. Even in those situations, it is important that the couple looks forward to sex and intimacy with each other because sex is an important part of marriage. Add to that the fact that most men and women want their partner to be faithful to them. It is easier for men and women to be faithful when they feel that their partner is is sexually appealing – which brings us to the question “What is sex appeal?”
A Psychology Today article  identified four elements of sex appeal: 1) dynamic attractiveness, 2) circumstances, 3) static attractiveness, and 4) self-representation. Before we continue, please understand that everyone has different tastes. One person may think that you have sex appeal while another person may feel different. The great thing about sex appeal is that it is very much in your control. Let’s take a closer look at the four elements of sex appeal.
Notice that most of the elements of sex appeal are well within your control. You determine your level of sex appeal. Whether you are a man or a woman, if you are a genuinely fun person, and you take care of yourself then you probably have sex appeal. You will benefit from having sex appeal even if you are not having sex. You will also benefit from having sex appeal even if you are not dating or are not in a relationship. Your sex appeal contributes to your attractiveness. People are generally nicer to people who they find attractive.
Men tend to spend more time/money on women who they feel have sex appeal. Men also spend more time/money on things that they feel have sex appeal. For example, if a man likes his car there is a good chance that he will spend more time/money than necessary on that car. He will spend money to keep it clean and in good condition. He will take it to the shop more often to make sure all is well. He may even add unnecessary things like fancy rims, an enhanced sound system, tinted windows, or any number of features that you can imagine from the movie The Fast and The Furious. The bond between a man and what he likes can be very strong.
For more information about sex appeal read Chapter 5 – Sex Appeal